To develop, implement and measure marketing strategies and activities to meet organization’s objectives.
• Manage and coordinate all marketing staff and activities
• Identify market opportunities to grow revenues
• Conduct market research to determine market requirements for existing and future products and membership services
• Analyze membership research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products and membership services
• Define and manage the marketing budget
• Develop pricing strategy: membership dues structure, events, sponsorships, new products and membership services
• Design, develop and maintain the association web site and manage its content
• Develop and manage a membership database
• Design and run association’s events globally
• Manage PR and social marketing initiatives
Education and Experience
• Business or marketing-related degree or equivalent professional qualification
• Experience in all aspects of developing and maintaining marketing strategies
• Analytical marketing skills
• Proven experience in customer and market research
• Relevant product and industry knowledge
• Proven track-record
• Result-oriented
Key Competencies
• Excellent written and verbal skills
• Organization and planning
• Team-leadership
• Presentation skills
• Persuasiveness and collaboration
• Decision-making
