Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that coun...
BATAVIA, Ohio (AdAge.com) -- Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based...
NEW YORK (AdAge.com) -- In a sign of Google's renewed belief in AOL's future, the search giant has outbid Microsoft to retain AOL's search traffic for another five years. Terms...
Time Warner's U.K. children's TV channel Boomerang wanted to bring the pet-loving brand to life with a party in a London park for its adoring viewers and found the answer i...
BUENOS AIRES (AdAge.com) -- Nike Argentina is playing with the concept of air itself to promote the launch of the latest Nike Air Max with an online game that lets consumers ma...
BATAVIA, Ohio (AdAge.com) -- The U.S. Consumer Product Safety Commission
and its Canadian equivalent Health Canada have found no link between Pampers Dry Max diapers and diaper r...
We monitor discussions on Twitter, Facebook, MySpace and Digg, and present the good news and the bad news for big brands with current social-media buzz. ...
The ability to lead change and to get results is precisely what distinguishes the great CMO from the good CMO. There are eight critical leadership competencies that top lea...
LONDON (AdAge.com) -- Kimberly-Clark's Huggies is taking on Procter & Gamble's Pampers in the U.K. with a branded-content initiative that uses well-known comedians to fo...
Making the rumors official, Verizon Wireless (NYSE:VZ) announced prepaid unlimited data plans for a wide range of phones, including some of its most popular devices.
The car...
NEW YORK (AdAge.com) -- Google renewed its search deal with AOL for another five years, locking down a large source of search queries that convert well, and blocking Microsoft'...
As has become the norm with high-profile smartphone launches, T-Mobile USA is leaking out morsels of information about the G2, its forthcoming Android device that will be its first HSPA+ smartphone. ...
NEW YORK (AdAge.com) -- Five years after the founding of YouTube, a few video ad campaigns have crossed a big psychic milestone: 100 million views and counting. ...
As wireless carriers deploy LTE and mobile WiMAX, it is becoming clear that certain challenges exist. Because of the overwhelming demand for mobile broadband services, wireless operator...
SAN FRANCISCO (AdAge.com) -- Even Apple, which lives in a bubble of its own device-centered success, can't resist the lure of social networking. CEO Steve Jobs on Wednesday for...
FCC Chairman Julius Genachowski has not abandoned the idea of reclassifying broadband as a Title II common-carrier service, which is seen as a key legal prerequisite for moving forward on codifying net neutrality regulations, according to a report...
After a six-month try-out in Australia and New Zealand, Google is planning to announce today that it is bringing "Sponsored Map Icons" to the U.S., allowing companies to pay for their...
SAN FRANCISCO (AdAge.com) -- After a six-month try-out in Australia and New Zealand, Google is planning to announce today that it is bringing sponsored map icons to the U.S., a...
NEW YORK (AdAge.com) -- The Federal Trade Commission is once again handing out subpoenas to companies that market food to children and teens. Three years after initially delivering wha...
Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based digital agency, giving a shop that coun
BATAVIA, Ohio (AdAge.com) -- Two Procter & Gamble Co. marketers are joining Rockfish Interactive to form a Cincinnati branch of the fast-growing Northwest Arkansas-based
