You’re hosting a non-profit fundraiser to help the homeless, fight a disease, or address some other worthy cause. Who would you rather have as your celebrity endorser: Kate Gosselin of...
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6 days 4 hours ago
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2 weeks 6 days ago
Who would have thought Facebook would become the success it is today. Most of us probably thought it was just anothe...
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3 weeks 6 days ago
As Public Relations Professionals, we’re often busy pushing our client’s messages and reading up on our client’s industry. Time is money and being able to move quickly in the world of PR is more important than ever. But how do yo...
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4 weeks 6 days ago
In tough economic times like the ones currently in America, it might seem a bit much asking people to give away half of their incomes to those less fortunate. However, the most powerful financial figures in the country are doing just that.
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6 weeks 3 hours ago
It seems that everyone is trying to define social media and how to measure its return on investment? Everywhere on the net people are putting out video’s, presentations, white papers and even books putting their spin on...
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6 weeks 6 days ago
The use of social-networking sites to breach the terms of noncompete agreements will be the focus of an unprecedented lawsuit filed by an IT staffing firm against a former employee. Chances are, the courts will rule that it's the message,...
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7 weeks 3 days ago
By Michael Becker, North America Managing Director for the Mobile Marketing Association
Originally Posted on July 8, 2010 to the Inside Mobile Marketing Blog at...
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9 weeks 2 days ago
Recently, there have been numerous debates over the topic of who owns social media. Social Media is rapidly becoming a must for all companies, no matter what industry or trade. Many people feel it is the PR practitioners who own their company...
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10 weeks 4 hours ago
Most PR practitioners have worked with a spokesperson who is a loose cannon with the media. In most industries, a “too vocal” spokesperson doesn’t cause that much damage. But if you are the top commander of a U.S.-led war in Afgh...
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12 weeks 1 hour ago
It’s hard not to comment on the ongoing tragedy in the Gulf of Mexico and BP’s handling of the situation without feeling as though you’re piling on. However, as PR professionals, it can be an interesting exercise to conside...
