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Nuance is a leading provider of speech and imaging solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents. Every day, millions of users and thousands of businesses experience Nuance’s proven applications and professional services.
Project: GRC set out on a mission to capture an editorial feature in a major broadcast outlet. The firm set out to secure placement with ABC News Now.
Implementation: The agency discussed the strategy with Nuance and worked to get supporting materials ready to send to reporters at a moment’s notice as well as secure the commitment of the President of the Nuance Mobile department to act as a spokesperson.
After a few days of consistent media pitching, an ABC News reporter responded with interest on featuring Nuance on their segment called, “Ahead of the Curve.”
Results: The segment itself focused solely on Nuance in a five minute interview. The segment was picked up in more than 100 stations in the ABC affiliate network within two days.
