Due to the Labor Day holiday, FierceWireless will not be publishing Sept. 6. We will be back in your inbox on Sept. 7. Enjoy the long weekend. --Phil
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Follow Friday
As Public Relations Professionals, we’re often busy pushing our client’s messages and reading up on our client’s industry. Time is money and being able to move quickly in the world of PR is more important than ever. But how do you ensure that you as a PR professional keep your ideas fresh and that you stay on top of new tools and trends in the world of PR? Despite our busy schedules, PR professionals need to take the time to continue learning about our industry as well in order to continue providing a great service to our clients.
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The Charity Pledge
In tough economic times like the ones currently in America, it might seem a bit much asking people to give away half of their incomes to those less fortunate. However, the most powerful financial figures in the country are doing just that.
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What is the definition of a social media platform?
It seems that everyone is trying to define social media and how to measure its return on investment? Everywhere on the net people are putting out video’s, presentations, white papers and even books putting their spin on defining social media.
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LinkedIn Messages Spark a Lawsuit
The use of social-networking sites to breach the terms of noncompete agreements will be the focus of an unprecedented lawsuit filed by an IT staffing firm against a former employee. Chances are, the courts will rule that it's the message, not the medium, that matters, experts say.
By Andrew R. McIlvaine
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Mobile Marketing's Must-Attend Events for Fall 2010
By Michael Becker, North America Managing Director for the Mobile Marketing Association
Originally Posted on July 8, 2010 to the Inside Mobile Marketing Blog at eM+C
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Who Really Owns Social Media?
Recently, there have been numerous debates over the topic of who owns social media. Social Media is rapidly becoming a must for all companies, no matter what industry or trade. Many people feel it is the PR practitioners who own their company’s social media. They are, in fact, the ones who are creating, executing and implementing the strategies via social media platforms. However, there are some who feel it is the company who owns their social media because they are in fact, the owners of the entity, which is being represented via social media strategies.
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How to lose a job in just 59 words
Most PR practitioners have worked with a spokesperson who is a loose cannon with the media. In most industries, a “too vocal” spokesperson doesn’t cause that much damage. But if you are the top commander of a U.S.-led war in Afghanistan, being “too vocal” with the media can cost you your job.
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BP’s Epic Fail: Not Taking Public Accountability
It’s hard not to comment on the ongoing tragedy in the Gulf of Mexico and BP’s handling of the situation without feeling as though you’re piling on. However, as PR professionals, it can be an interesting exercise to consider what you would do if BP executives came to you and asked for help (for a large retainer, of course!).
BP has already begun an extensive web campaign to rehabilitate its image, purchasing search terms as “oil spill,” “gulf oil,” and a host of other keyword combinations on leading web search portals.
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Big Week for Mobile Tech
Over the past week, two topics have dominated the wireless technology headlines: Apple’s World Developers Conference (WWDC) and AT&T.
The WWDC seemed to keep most tech enthusiast, beat writers and bloggers buzzing with anticipation about the latest developments from Apple. RCR Wireless compared the scene leading up to Steve Jobs keynote speech to a rock concert. Once the crazed mob found their seats, Steve Jobs took the stage and announced several new developments in Apple technology, including the debut of the highly anticipated iPhone 4.
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