Feb. 27, 2010: Jim Manis, Chairman and CEO of the Mobile Giving Foundation (MGF) reports from Hawaii just hours after the catastrophic Chilean earthquake:
As circumstance would have it, I traveled to the island of Maui on the day before the horrible 8.8 earthquake that devastated much of Chile. At 6am yesterday morning, authorities issued the tsunami warning system with sirens blaring and helicopters clearing the beach throughout the day.
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Chile Earthquake & Mobile Giving
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MWC 2010 GRC Article for Mobile Marketer 2/17/10
While mobile marketing does not figure prominently on the actual conference agenda for Mobile World Congress this year, it has been a major topic of discussion in keynote addresses at the show, and it’s not only the mobile marketing companies themselves that are talking about it.
Mobile operators, handset makers and even the GSMA (GSM Association) itself have discussed their mobile marketing strategies and perspectives on where the industry is heading. It’s no surprise, given that mobile web adoption is moving eight times faster than it did on the PC.
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MWC 2010 GRC Article for Mobile Marketer
There sure seems to be a lot of “industry love” coming out of Mobile World Congress this year, with operators and device manufacturers working together in unprecedented ways.
First, there was the Wholesale Applications Community (WAC) announcement yesterday. And now, the GSMA has adopted the OneVoice initiative, an attempt by a group of operators and vendors to handle voice and SMS services delivered over LTE networks. Verizon Wireless, KDDI and China Telecom are the primary drivers, given their investments in LTE.
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Our PR Approach to Social Media Campaigns
Here at GRC, our client teams are fully engaged in planning, implementing and measuring social media campaigns. Adding recognized value to our overall PR efforts on behalf of wireless and mobile tech clients, GRC has established a proven track record with these campaigns. Our team of PR professionals continues to hone our collective social media expertise with a hands-on approach that allows us to keep up with (and ideally stay ahead of) this ever-evolving area of communications.
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How to Work Twitter to Your Benefit
We all know that the Twitter revolution is here. Twitter has increasingly become the quickest way to get your information out, be it a personal event, movie review, or product information. With 140 characters you can get your information out in the blink of an eye.
The problem that many people face is reciprocation. Obviously, unlike every other social networking site, Twitter is not reciprocal. Just because I’m following you, doesn’t mean that you have to follow me. This has become the conundrum for many people. How do I get you to follow me?
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Mobile Giving goes Mainstream
In the wake of the devastating earthquake that ravaged Haiti last week, something very cool has occurred in response to the tragedy: people all over the world have discovered mobile giving and are contributing to relief efforts to help Haiti’s population.
Making charitable donations via a mobile phone has been around for more than a year. But sadly, sometimes it takes an event of massive proportions to get people’s attention, and the Haiti earthquake did just that.
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GRC Donates To Haiti Victims
After watching, hearing and even in some cases reporting on the Haiti earthquake this week, the firm put its money where its PR mouth is and made a donation through the very medium we promote – mobile. The news stories are overwhelming, and as a PR firm with an expertise in mobile, it is amazing to see just how willing people are to use their mobile phones to contribute to a global cause.
How are we doing this? There are various ways to text a donation: -
Why Divorce May be Good PR for Tiger Woods
When the Tiger Woods scandal broke on November 27, like many PR people I waited and watched in anticipation to see how he would respond. I wanted to be a fly on the wall (or phone) during Woods’ conversations with Mark Steinberg, Woods’ manager and de-facto PR counsel for the past 12 years. I wanted to witness the strategizing that took place for a man regarded as the world’s best athlete.
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There's Something About Mobile
There’s something about mobile, but what is it? Here are a few observations:
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Social Media: a Little Discipline and the Right Tools
You may have privacy concerns about people knowing too much about your personal life. Maybe you feel as though you have nothing truly relevant to say. We hear the “I don’t have anything to say that people would want to hear” excuse all the time. Maybe you just don’t care about social media.
