It’s hard not to comment on the ongoing tragedy in the Gulf of Mexico and BP’s handling of the situation without feeling as though you’re piling on. However, as PR professionals, it can be an interesting exercise to consider what you would do if BP executives came to you and asked for help (for a large retainer, of course!).
BP has already begun an extensive web campaign to rehabilitate its image, purchasing search terms as “oil spill,” “gulf oil,” and a host of other keyword combinations on leading web search portals.