On episode 247 of the “PR 360” podcast, 50-plus-year PR veteran Bob McCullough had a similar reminder for public relations professionals. He half-jokingly shared a phrase he once heard from legendary PR pioneer Pat Jackson at a Public Relations Society of America workshop: “It’s about relationships, stupid.”

On episode 215 of the “PR 360” podcast, business builder and author Louis K. Gump spotlights one of the most important people entrepreneurs can have in their organization: the intrapreneur.

In episode 180 of the “PR 360” podcast, entrepreneur Jeff Fenster shared the five core values that laid the foundation for his success. Among them was kaizen, a Japanese practice meaning “change for the better,” where daily micro improvements amount to big gains over time.

Thought leadership has come into sharp focus across various industries over the past few years, especially in media and communications, where our insights can have a significant impact—both within our fields and with the broader public.

The Cali BBQ founder challenges brands to be themselves on social media, even if it means exposing their crazy side.

Sometimes, the big difference between being an expert or a layperson is understanding the counterintuitive aspects of a given field. A great example of the benefits of counterprogramming was shared on episode 159 of the “PR 360” podcast when Sana A. Ahmed shared her tips for creating a “monster” brand.

An elevator pitch is extremely important to have in your back pocket whether you are selling your company, business idea, or yourself. It’s the best way to make a quick, memorable impression while also leaving the person you're talking to wanting to know more.

Those who work in the news media constantly must ask themselves the same question: What is newsworthy? The stories that capture the audience's attention are continually in flux, and what drove engagement one month can quickly become stale the next.

The Founder and Chief Brand Strategist of The MicDrop Agency shares the three critical questions you must ask yourself when building a personal brand.

The former SeaWorld trainer and San Antonio Spurs In-Arena Host shares his tips for speaking to audiences of thousands.

Patience plus persistence plus product plus payout plus perspective equals placements.