INSIGHTS
News or Not? Find Out with Amanda Proscia’s ‘3 Is of Newsworthiness.’
Those who work in the news media constantly must ask themselves the same question: What is newsworthy? The stories that capture the audience's attention are continually in flux, and what drove engagement one month can quickly become stale the next.
‘You Already Have a Brand’: 3 Ways to Make it Better with Katie Zeppieri
The Founder and Chief Brand Strategist of The MicDrop Agency shares the three critical questions you must ask yourself when building a personal brand.
‘Talk to One Person’: The Art of Arena Announcing with Chuck Cureau
The former SeaWorld trainer and San Antonio Spurs In-Arena Host shares his tips for speaking to audiences of thousands.
Unconventional Affiliate Marketing Expert Brad Bennett’s ‘6 Ps of PR’
Patience plus persistence plus product plus payout plus perspective equals placements.