Nowadays, public perception is something that travels faster than ever before.  From a viral tweet, a product review from an influencer in another country, to breaking news that involves your brand, global communication is ruling the industry. 

The power of communication is something that we cannot ever neglect. In 2025, geopolitical tensions, economic uncertainties, climate change, and rapid digital transformation, all these are impacting the global brands dynamically. According to the recent report, to deliver real-time, culturally sensitive, and result-driven campaigns resonating across varied markets, global PR companies are making enormous efforts.

We live in a digital era where a single post or video can instantly skyrocket or sink your brand. Eventually, PR (Public Relations) is shaping the world in managing the brand’s presence in this competitive market. The constantly evolving social platforms and wide audiences, arises to the need for a PR agency.

With major heavy-hitters like Google, Microsoft and IBM continuing to invest billions in the artificial intelligence (AI) arena, it has become crystal clear that this technology is neither a gimmick nor a fad.

By: Sean Lawless, Senior Content Specialist, Global Results Communications

Business leaders have been preparing for economic turbulence for a while now. In fact, according to a 2022 KPMG survey of U.S. CEOs, 91% of respondents believed there would be a recession in 2023, with only 34% expressing that the recession would be mild and short.

By Jan Richardson, Vice President of Operations, Global Results Communications

The world found itself at the epicenter of a transformative year for artificial intelligence (AI) in 2023. From groundbreaking advancements to some truly ethical quandaries, the trajectory of AI this year was nothing short of captivating. With the sun about to set on 2023 for the last time, let’s take a moment to reflect on some of the key moments that defined the AI landscape.

By Justin Cook, Head of Content and Strategy, Global Results Communications

The rate at which technology continues to evolve is accelerating at breakneck speed. In fact, this fluctuating landscape is moving so fast that it can be challenging to discern between the here-today-gone-tomorrow trends and those longer-lasting ones.

By: Peter Ramsay, VP, Global Results Communications

Why the press release is still valuable amid the decline of traditional news and the rapid evolution of content due to TikTok

By: Sean Lawless, Senior Content Specialist, Global Results Communications