How to Navigate Generative AI as a PR Professional
With major heavy-hitters like Google, Microsoft and IBM continuing to invest billions in the artificial intelligence (AI) arena, it has become crystal clear that this technology is neither a gimmick nor a fad.
By: Sean Lawless, Senior Content Specialist, Global Results Communications
Surviving Economic Slowdown: An HR Perspective
Business leaders have been preparing for economic turbulence for a while now. In fact, according to a 2022 KPMG survey of U.S. CEOs, 91% of respondents believed there would be a recession in 2023, with only 34% expressing that the recession would be mild and short.
By Jan Richardson, Vice President of Operations, Global Results Communications
AI in 2023: A Retrospective
The world found itself at the epicenter of a transformative year for artificial intelligence (AI) in 2023. From groundbreaking advancements to some truly ethical quandaries, the trajectory of AI this year was nothing short of captivating. With the sun about to set on 2023 for the last time, let’s take a moment to reflect on some of the key moments that defined the AI landscape.
By Justin Cook, Head of Content and Strategy, Global Results Communications
Tech Trends to Expect in 2024
The rate at which technology continues to evolve is accelerating at breakneck speed. In fact, this fluctuating landscape is moving so fast that it can be challenging to discern between the here-today-gone-tomorrow trends and those longer-lasting ones.
By: Peter Ramsay, VP, Global Results Communications
Is it Cliché for PR Pros to say, “Back to Basics?”
Why the press release is still valuable amid the decline of traditional news and the rapid evolution of content due to TikTok
By: Sean Lawless, Senior Content Specialist, Global Results Communications