Valerie Christopherson Valerie Christopherson

PR vs. AI: Who Will Shape The Future Of Communications

The communication industry is facing a great transformation. As there is a rapid increase in the artificial intelligence tools, including ChatGPT, Jasper, and Midjourney. This eventually making marketers, journalists, and PR professionals re-evaluate their traditional methods. Undeniably, AI has brought efficiency, automation, and data-driven decision-making into the spotlight. However, does that mean human-powered public relations(PR) is fading into irrelevance?

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Valerie Christopherson Valerie Christopherson

The Power Of PR: Fuelling Brand Success In Any Era

In 2025, there is a very thin line between the new, marketing, and user-generated content. One video, tweet, or just a blog post can spark a global movement or turn things into a crisis. With the speed, scale, and reach of digital platforms, narratives can shift within hours in public perception.

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Valerie Christopherson Valerie Christopherson

Leveraging PR to Enhance Your Brand's Digital Presence

We are in a world where social media is evolving overnight, and consumer behavior is influenced by online interactions. Consequently, it is crucial to keep up a strong online presence. Nowadays, a brand’s credibility totally depends on its online presence, media mentions, and how it handles the public perception

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Valerie Christopherson Valerie Christopherson

PR vs. Influencers: Who Drives Brand Trust?

This question has gained the highest importance following the 2023 influencer marketing backlash, where most campaigns were blasted for misleading advertisements or over-promotion. On the contrary, many companies that put their money into reliable public relations saw long-term reputation gains. Nowadays, global public relations agency is focusing more on storytelling, transparency, and ethics.

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Valerie Christopherson Valerie Christopherson

Role of PR Agencies In The Influencer Era

Further, PR agencies are now the key strategy behind the influencer-driven narratives, especially when brands seek more results-driven global marketing solutions. A lot of options for micro and macro-influencers on each platform are driving brands to choose the right voice for their needs.

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Valerie Christopherson Valerie Christopherson

The Evolution of PR Agencies in The AI Revolution

We are in a world where ChatGPT can easily write headlines, and you can have social media sentiment analysis in real time. Consequently, the role of PR Agencies has never been more dynamic or critical. The AI revolution is no longer a far-off event.

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Valerie Christopherson Valerie Christopherson

Why Every Brand Needs a Global PR Strategy

Nowadays, public perception is something that travels faster than ever before.  From a viral tweet, a product review from an influencer in another country, to breaking news that involves your brand, global communication is ruling the industry. 

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Valerie Christopherson Valerie Christopherson

Mastering PR Approaches For Global Brands 2025

The power of communication is something that we cannot ever neglect. In 2025, geopolitical tensions, economic uncertainties, climate change, and rapid digital transformation, all these are impacting the global brands dynamically. According to the recent report, to deliver real-time, culturally sensitive, and result-driven campaigns resonating across varied markets, global PR companies are making enormous efforts.

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Valerie Christopherson Valerie Christopherson

Identifying the Ideal PR Agency for Your Brand's Presence

We live in a digital era where a single post or video can instantly skyrocket or sink your brand. Eventually, PR (Public Relations) is shaping the world in managing the brand’s presence in this competitive market. The constantly evolving social platforms and wide audiences, arises to the need for a PR agency.

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Salt Sound Marketing Salt Sound Marketing

How to Navigate Generative AI as a PR Professional

With major heavy-hitters like Google, Microsoft and IBM continuing to invest billions in the artificial intelligence (AI) arena, it has become crystal clear that this technology is neither a gimmick nor a fad.

By: Sean Lawless, Senior Content Specialist, Global Results Communications

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Salt Sound Marketing Salt Sound Marketing

Surviving Economic Slowdown: An HR Perspective

Business leaders have been preparing for economic turbulence for a while now. In fact, according to a 2022 KPMG survey of U.S. CEOs, 91% of respondents believed there would be a recession in 2023, with only 34% expressing that the recession would be mild and short.

By Jan Richardson, Vice President of Operations, Global Results Communications

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Salt Sound Marketing Salt Sound Marketing

AI in 2023: A Retrospective

The world found itself at the epicenter of a transformative year for artificial intelligence (AI) in 2023. From groundbreaking advancements to some truly ethical quandaries, the trajectory of AI this year was nothing short of captivating. With the sun about to set on 2023 for the last time, let’s take a moment to reflect on some of the key moments that defined the AI landscape.

By Justin Cook, Head of Content and Strategy, Global Results Communications

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Salt Sound Marketing Salt Sound Marketing

Tech Trends to Expect in 2024

The rate at which technology continues to evolve is accelerating at breakneck speed. In fact, this fluctuating landscape is moving so fast that it can be challenging to discern between the here-today-gone-tomorrow trends and those longer-lasting ones.

By: Peter Ramsay, VP, Global Results Communications

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