Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry.

Jonathan Baker is the head of M and A at Punctuation, a small advisory practice that helps firms with positioning, lead generation, benchmarking, valuation, and succession planning.

Wing Lam is the eldest of the three founding brothers of Wahoo’s Fish Taco, with over 30 years of experience in the restaurant industry.

Lizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape.

Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations.

Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations.

Joe Tannorella co-founded PodEngine.ai in 2023 to create a database where people can search millions of podcast transcriptions.

Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches.

Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio.

Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us.

Mike Wehrs is the CEO and Co-Founder of Unidata Global, a company that uses global industry standards for product identification barcodes to productize them into services.

Jacqueline Long is the President of Evins, an award-winning public relations and marketing communications agency with expertise in digital content and integration, food, spirits, wine, lifestyle, and hospitality.

Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR.

Bob Bilbruck is an accomplished and visionary CEO with over 25 years of experience in emerging markets and technology.

Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications.

Jessica Whidt is the Managing Director at Warner Communications, a leading agency that supports clients across multiple complex industries such as supply chain, logistics, transportation, renewable energy, and technology.

Nick Musica is the founder of Optics In, an SEO and content creation consultancy that supports small—and medium-sized businesses and startups with their SEO needs.

Katie Zeppieri is a two-time TEDx speaker, author, social influencer, and media personality.

Michael Kingsley is an executive communications consultant who founded the media relations practice area at Forefront Communications, a PR and marketing firm focused on financial services clients.

Chuck Cureau is a former marine mammal trainer and current director of PR at Sea World San Antonio and an in-game host for the San Antonio Spurs.