THE EXPERTS WEIGH IN.
Tune into our weekly podcast, where the best talent in PR, marketing and communications come to share their journeys, stories and insights. Available on Apple Podcasts, Google Play, iHeart, Spotify, TuneIn, ACast and more!
Brought to you by Global Results Communications
The Importance of Culturally Competent PR with Lilly Cortes Wyatt of SociosPR
Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise.
Building Successful Influencer Campaigns with Kylie McMullan
Kylie McMullan, principal of Finch Media, has a strong background in public relations and marketing, stemming from her experience both client side with Johnson & Johnson, Doctors of BC, and Nature’s Path Organic Foods, and in agency, working on accounts such as Celestial Seasonings, Happy Planet Juice, and BC Women’s and Children’s Hospital.
Effective Change Management Strategies and How Agencies are Evolving with Keith Bowermaster
Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management.
Increasing AI Visibility Through Earned Media with Muck Rack's Linda Zebian and Matt Dzugan
In PR 360's 300th episode, Tod Perry sits down with Linda Zebian, Muck Rack’s Vice President of Communications, and Matt Dzugan, the company’s Senior Director of Data, to discuss the evolving relationship between PR and AI.
'A Special Set of Skills': How Vigilante is Breaking the PR Mold
In this episode of PR 360, Tod Perry interviews Melissa Christensen, co-founder of Vigilante PR.
Why Promotional Products Still Matter in the Digital Age with Drew Holmgreen
Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry.
The Difference Between Media and Attention with Paul Cohen
Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact.
How to Optimize Your Brand for AI Search with Julie Wright
Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego.
Turning Lawyers into Popular Thought Leaders Bridget Mercuri
Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency.
Creating a Cultural Conversation Around Books with Julia Drake
Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations.
How to Build a Luxury Brand in 2025 with Jennifer Adler of Adler PR
Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits.
Breaking PR Misconceptions with Lexie Smith of Growth Mode
Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients.
Getting PR at a Great Value, Media Training, and more with Alexandra Zendrian
Alexandra Zendrian, a former reporter and founder of A to Z Communications, brings a unique perspective to public relations thanks to her journalism background.
Transforming Content into Credibility with AuthorPrime's Brian Hart
Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors.
How to Talk About Healthcare Like a Human with Lindsey Unterberger
Lindsey Unterberger, VP of Marketing at SureCo, leads marketing and education initiatives aimed at making healthcare more accessible.
How to Connect Authentically with Fandoms with Kat Jones
Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more.
The Enduring Power of Earned Media with Doug Simon
Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more.
'Ingest Once, Deliver Everywhere': Mitch Askenas on Comcast's Transformative Streaming Strategy
Mitch Askenas, Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, shares how the company's "Ingest once, deliver everywhere" strategy is reshaping the way streaming content reaches audiences.
Best of PR 360: Gini Dietrich of Spin Sucks
On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age.
Optimizing PR for AI Search with Jackson Wightman of Proper Propaganda
Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook."
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