THE EXPERTS WEIGH IN.

Tune into our weekly podcast, where the best talent in PR, marketing and communications comes to share their journeys, stories and insights. Available on Apple Podcasts, Google Play, iHeart, Spotify, TuneIn, ACast and more!

How to Create Avid Enthusiasm on Social Media for Your Brand with Dan Quitério

In this week’s PR 360, we talk with Dan Quitério who specializes in social media marketing. We discuss social audio, espresso drinks, creating avid followers, social media, and more!

Dan Quitério’s 15-year marketing career has spanned both the agency and client sides, working for agencies 360i and Ogilvy, followed by roles with The WNET Group and Paramount. Specializing in social media marketing in the entertainment industry, the brands and clients he’s represented include NBCUniversal (USA Network, Bravo, E!), PBS, and Lionsgate. He’s currently the Senior Director, Social Strategy for Paramount+ in international markets. Dan holds a Master of Arts degree in Advertising from The University of Texas at Austin and currently lives in Brooklyn, NY.

The Art of Creating Stories and Turning Fans Into Advocates with Martha Garcia

In this week’s PR 360, we talk with Martha Garcia, Founder and CEO of I Am Collective. She specializes in creating powerful stories that turn customers from fans to advocates. We discuss stories, mediums, analytics, and how to use analytics with your storytelling. Learn about what is important for creating stories and more!

Martha M. Garcia is many things––a woman of color, an industry veteran, and an intricately layered, fully dimensional human being. Named "Power Women of 2021" by Women's Running, Martha's proven track record traces over a decade of experience in creative storytelling, human-centered brand partnership, and results-driven marketing. Martha has successfully led marketing communications across various global brands, including Teva, Sanuk, Chinese Laundry, and most recently, HOKA.

How to Gamify Your PR Strategy with Nicole Lazzaro

In this week’s PR 360, we talk with Nicole Lazzaro who specializes in the gaming and mobile gaming space. We discuss mobile gaming, ads, gamification, and more!

Nicole Lazzaro is President of XEODesign and XEOPlay. Nicole is the leading authority on emotion and player experience, a champion for the people-centric Metaverse, and designed the first iPhone game. With a Stanford degree in psychology, Nicole is the first person to use facial expressions to measure player reactions. She puts her expertise to work designing award-winning XR interfaces for enterprises as well as games at her company XEODesign Inc. Her emotion model The 4 Keys to Fun is baked into the AI for The Sims, inspired IBM emotion analytics, and laid the foundation for gamification. Her clients include Meta, Ubisoft, EA on platforms and games including Myst, Horizon Worlds, Star Wars, and The Matrix.

Creating Compelling Video Content & Finding The Right Influencers with Fama Ndiaye

In this week’s PR 360, we talk with KWORLD MEDIA CEO Fama Ndiaye about video, video SEO, web3, influencer marketing, virtual and physical influencers, and more!

Fama Ndiaye (originally from Senegal) began her career in Paris and New York, gaining unparalleled experience in the marketing space while establishing herself as a respected Korean beauty consultant. Currently working as the CEO of KWORLD MEDIA (a video marketing company and a digital platform dedicated to the rising Korean wave), she is widely known for co-founding KbeautyFest Live. Fama is setting a new standard for Korean beauty brands on how to communicate with consumers in this digital era.

Discussing the Important Topics in Advertising with Rosemarie Sanchez

In this week’s PR 360, we talk with Rosemarie Sanchez about ads, what has changed in the ad space, Web3, and how advertising and public relation must be combined.

Rosemarie Sanchez specializes in Marketing and Strategic Communication planning with 20+ years of experience in the Advertising Industry. She has worked at top advertising agencies, developing go-to-market plans for Fortune 500 clients. She received a Gold Effie for her work on Infiniti, showcasing the effectiveness of marketing efforts. Her work is inclusive of General Market, Multicultural, and Global initiatives. Rosemarie is also a part-time lecturer at CSU Dominguez Hills, where she teaches Advertising Media Analysis and Advertising Strategy & Writing.

Finding the Right Solutions for Small Businesses with Joe Martin

On this week’s PR 360, we talk with Joe Martin about small businesses. What do PR pros need to know to be successful with small businesses? What are the pain points small businesses face?

A little about Joe: He is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack for businesses. Joe believes marketers need smart training and leadership to scale company growth.

Finding the Right Influencers and Growing Your Organic Reach with Kaitlin Rodriguez

On this week’s PR 360, we talk with Kaitlin Rodriguez - an expert in influencer marketing. We talk about influencer marketing, organic reach, paid reach, social audio, and more!

Discussing the Finer Details of the Podcast Industry with Dave Lee

On this week’s PR 360, we talk with Dave Lee, Co-Founder of International Podcast Day. We talk about podcasting, ads, YouTube, and social audio. We talk about the mix of the independent and branded podcasts, how brands should look at ads, and starting a podcast.

Navigating the Tricky Waters of Crisis Communications with Molly McPherson

We talk with Molly McPherson, an APR crisis communications expert, about social media, social audio, audio releases, cancel culture, and more! Tune in to learn how companies can have both internal and external crises and how to navigate crises.

Creating an Effective Crisis and Brand Reputation Strategy with Bill Colleti

We talk with Bill Colleti all about brand reputation and crisis communications. We talk about soft assets and cancel culture while discussing how to effectively manage a crisis. Should you have a hard and digital copy of a crisis plan? How does cancel culture impact a crisis?

How To Create the Best Customer Experience for Your Company with Reddit’s Evan Hamilton

We talk with Evan Hamilton from Reddit about customer experience. Customer experience is vital for a company. It can keep a customer happy and make them lifelong customers or turn them away forever. We talk about how to invest and not overinvest in the customer experience. We talk about NFTs, Web3, consumer advisory board, and more!

How Social Media and Freelancing are the Way of the Future with Upwork's Kirsten Agnello-Dean

We talk with Kirsten Agnello-Dean from Upwork about social media. We discuss how freelancers can use social media, TikTok and its organic reach, Web3 and what PR pros could implement now. We also talk about the features she would like to see from social media, the future of social media, how can struggling Social Media Managers keep creating content, and what features from social media companies surprised her.

Getting the Most Out of Twitter and the Future of Content with Michelle Garrett

We talk with Michelle Garrett all about Twitter and content. We discuss Twitter Spaces, the downvote feature, Twitter Chat, Web3, and social audio. We discuss how some parts of Web3 could be implemented today and the future of content. Plus, how long-form and short-form could be used to answer questions.

Creating Astounding Campaigns and Achievable Strategies in the Book Publishing World with Shana Bull

We talk with Shana Bull. A digital marketing expert, author, and mom. We discuss everything about being an author and marketing books, what’s important about marketing books, and what has changed since the pandemic. We also discuss Web3 and NFTs and how they could help with building a community.

Unlocking Advantages for Brands to Succeed in Social and Web3 in 2022 with Neal Schaffer

We catch up with Neal Schaffer about his new favorite coffee, his thoughts on social audio, what was the problems with Clubhouse, his opinions of Web3. We also talk about Twitter, Twitter Spaces, and the future of social media.

Achievable Media Relations Strategies with Accomplished Media Relations Expert Justin Goldstein

We talk with Justin Goldstein, the Founder of Press Record Communications, all about media relations. We discuss important topics about media relations, why you should always reply to a media contact within 48 hours, how to tackle misinformation, key tips for PR pros, and how to avoid common mistakes.

Developing the Exciting Content and Messaging in Sports PR with Anaheim Ducks' Adam Brady

We talk with Adam Brady from the Anaheim Ducks about working in sports PR. We talk about NFTs, TikTok, Esports, Social Audio, Content Creation, and more. If you’re interested in sports PR or looking to get a better understanding of sports PR, this is the episode for you.

Getting Your Brand to Give Back To Your Community Cheerfully with GRC’s Tiger Team Lead Melinda Pham

We talk with Melinda Pham about Global Results Communications' Tiger Team and its role in giving back and making a difference. This is an uplifting and positive episode about the importance of caring for the community. If your business or PR agency is interested in doing your part to support your community, this is the episode for you.

An Awesome, Authentic, Doable Way To Rethink Your PR Strategy with Corey Haines

We talk with Corey Haines about new ways of rethinking your PR strategy and marketing. We talk about sustainable marketing, engineer marketing, and employee influencers. We talk about ways to implement these strategies and if companies should start a podcast or not.

Discussing the Nuance of Brand Credibility with Flackable’s President Brian Hart

We talk with Brian Hart about reputation management. In a society full of new controversies every week, brands need to walk a fine line between adding to the conversation and staying away from controversies. We talk about how to maintain an excellent reputation and what to do when things go bad.

Using AI to Deliver the Best Content and Marketing Strategy with Senior Analyst and Co-Founder of AIContentGen Inc. John Cass

We talk with John Cass about AI in the PR industry. We discuss the importance of AI, how AI can help create better content, why AI is important for SEO, what content is going to be popular in 2022, and what AI personality would he create.

The Right Way to Build Your Brand Online with Tyllah-Chanel Hampton

We talk with Tyllah, Founder and CEO of Touched By Ty Creative Agency and PrintGami about social media, podcasting, and content. We discuss how to build your brand on social media, what’s the best way to do it, trends, and more! If you are a small business owner or just getting into social media, this episode is for you!

Getting Personal With PR 360 Host Brett Deister

We have a fun twist in this episode! Global Results Communications' Jessica Levy interview the host of PR 360 Brett Deister. We get to know about his love for coffee, gaming, and what’s new in the podcasting industry. If you are interested in starting a podcast, this is the episode to listen to!

Shining a Light on Employee Excellence with Bloomberg’s Head of Innovation Communication Chaim Haas

We talk with Bloomberg’s Head of Innovation Communication Chaim Haas about influencer marketing within a company. We talk about why it’s important to find the right employees and show their excellence. We talk about tips to get them to say what’s important and not anything confidential.

Discussing the Complexity of SaaS and content with Ally.oi’s Director of Content Lucy Hitz

We talk with Ally.io’s Director of Content Lucy Hitz about SaaS and content. We discuss the how to create great content for your SaaS company. How to keep the content in line with guidelines and standards, what the future looks like for SaaS, and more!

Discussing the Changes to Influencer Market with Fit Body App’s Chief Marketing Officer Lia Haberman

We talk with Fit Body App’s CMO Lia Haberman about the influencer industry. We discuss the issues of finding influencers as a small team, how influencer marketing is changing, and how changes in content and social media affect influencer marketing.

Episode 100: Asking the Right Questions on Your Polls with Everest Communication’s Peter Shafer

We talk with Peter Shafer about the polling industry. We talk about asking the right questions, the fallout from the 2016 elections and the polling industry, what question annoys Peter, and the future of the polling industry.

Dive Deeper into Link Building and SEO with Fibre Marketing’s Head of PR Alice Wilks

We talk with Alice Wilks about SEO, link building, and content. We talk about the changes in SEO, how to do link building effectively, content, the future of Digital PR, and how traditional PR pros can make the transition to Digital PR.

Understand What it Takes to be a Content Creator with Sprout Connector’s Deevo

We talk with Deevo about content creation, photography, podcasting, coffee, and chocolate. We discuss the importance of niching your audience. The photography industry and where it is heading, plus, what PR pro should look for when it comes to hiring a photographer.

How to Listen and Deliver those Cultural Moments with Taco Bell’s Senior Manager of PR and Brand Experience Matt Prince

We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to adapt to changes, and helping young PR pros.

Keeping up with Social Media with Tressa Robbins

We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode!

Leading with the Right Digital Strategy with Incited Chief Operating Officer Dan Fiehn

We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends.

Deciphering SEO in PR with CoverageBook’s Stella Bayles

We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers.

Understanding the Finer Details in Crisis Communication with Joe McLeod

We talk with Joe McLeod about crisis communication. In every business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic.

How to Build Engaging Communities and Convert Trolls into Avid Fans with Amy Vernon

We talk with Amy Vernon about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms.

Why Your Brands Need to Care About Podcasts with Pikkal & Co.'s Prarthana Sibal

We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting.

Getting to Know Non-Profits, Caused Based Marketing, and Golden Rule Charity's President Paula Robinson

We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.

Getting a Masterclass in Digital Transformation with Rootstrap’s Patrick Ward

We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies!

Getting the Most Out of Your Investor Relations with G8 Strategies Ira Gostin

We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation.

Getting a Better Understanding of the Podcast Industry with Kitcaster Co-founder Brandy Whalen

We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!

Creating From Your Passion with MSS Francois

We talk with a great entertainer MSS Francois. We talk about skills, audio, video, editing, Clubhouse, audio content, marketing, and more!

Being Authentic in Your Social Media Content with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz

We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming.

Find Your Way in Life with Keith Renninson

We talk with Keith Renninson about his TRIP communication system, Star Trek references, life, how to avoid burnout, and more. If you are looking for a boost or uplifting message, this podcast episode is for you.

Why Digital Marketing Transformation is Important for the Future of Businesses with EPAM Systems Global Marketing Head Julie Hansberry

We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity!

The Importance of PR pros in E-Payments with Golden Rule Charity’s President Paula Robison

We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency.

Keeping up with the Changing Media Landscape with Tracy Lamourie

We talk with Tracy Lamourie about coffee, tea, podcasting, Clubhouse, media relations, live streaming, and more! If you’re looking or are in the entertainment industry this is the episode for you!

Using Wikipedia Within Your PR Strategy with Lumino’s Rhiannon Ruff

We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episode for you!

How to Lead a Marketing Team for a For-Proft Company and Its Joining Nonprofit Organization with SureCo Chief Marketing Officer Donald Nosek

We talk with SureCo Chief Marketing Officer Donald Nosek about campaigns, content, team building, how to communicate with introverts and extroverts. Also, how ads will change.

Getting the Most Value out of Non-Profits with Tina Loncaric

We talk with Tina Loncaric about non-profits. We discuss grassroots outreach, how the pandemic has affected non-profits. We also discuss consulting PR, skills sets for PR pros, and more!

Getting back to the Fundamentals of Marketing with TradePending’s Chief Marketing Officer Matthew Davis

We talk with TradePending’s Chief Marketing Officer Matthew Davis about messing, supply chain issues, used car market, virtual events, tech startups, and more. If you’re in the tech startup industry this is a great episode to learn about how to market your software and why one-on-one meetings are great for connecting with journalists.

Finding the Harmony in SMM, SEO, and Content Creation with awario’s Elizabeth Shydlovich

We talk with awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like.

Simply Creating Authentic Messaging with Incture’s Sowmya Moni

We talk with Incture’s Sowmya Moni about go-to-market strategies, education content, influencers, authentic storytelling, and how to be simple when explaining products to customers. It’s important to keep things simple and to keep your message authentic!

Why Hybrid Events are the Future with Darek Connole

We talk with Darek Connole about events. We discuss the future of events, why hybrid events are here to stay, crisis communication, and bad event food!

Understanding how to Author Your Brand with Hahn Public’s Owner Jeff Hahn

We talk with Hahn Public’s Owner Jeff Hahn about brand crafting and message development. We discuss how to do it, what are the first steps in developing a brand, and why PR pros should look at themselves as authors, not storytellers.

Talking about the Future Healthcare with Heal’s Founder Nick Desai

We talk with Heal’s Founder Nick Desai. We talk about healthcare tech, what PR pros can do better message their company, content, why PR is important, and how he would create a healthcare system.

Brand Reputation the Right Way with Reputation Lighthouse’s President Bonnie Caver

We talk with Reputation Lighthouse’s President Bonnie Caver about brand reputation. Brands need to understand their reputation and how to maintain good standing with their customers. We talk about when is a good time to talk about societal issues, when words need to be backed up by actions, why just saying something for its sake is not good, and content when it comes to brand reputation.

Find the Right Content Strategy for Your Business with Chris Brogan from Chris Brogan Media

We talk with Chris Brogan from Chris Brogan Media about content and content strategy. We discuss Clubhouse, audio content, events, virtual events, live streaming, why companies need to think of themselves as a media company, Streamyard, and more!

How Events and PR Agencies are Changing with Blast PR Warren Pickett

We talk with Blast PR’s Warren Pickett about what has been going in the events industry, how 2020 made a lasting effect on it, what the future holds for events, what the role of PR agencies look like, and what the next evolution of PR agencies look like.

What is the Future of Audio Content with A Shark’s Perspective Host Kenneth “Shark” Kinney

We talk about PR campaigns, how to make them successful, podcasting, audio content, Clubhouse, Competition coming for Clubhouse, and the future of audio content.

Finding the Theme in Book Publishing with Burning Soul Press PR Manager Allison Buehner

Talk with Burning Soul Press PR Manager Allison Buehner about book publishing. We discuss content creation, successful strategies, using live streaming, and more!

Pivoting to the Changes and Audio Content with JMAC PR’s Principal John McCartney

We talk with John McCartney from JMAC PR. We discuss the changes in the PR industry, difficulty in contacting journalists, product announcements, Clubhouse, content, and more!

Understanding How To Reach Multicultural Communities with ChavezPR President Stephen Chavez

We talk with ChavezPR President Stephen Chavez about multicultural communities and how to reach them. PR pros must understand how to reach multicultural communities and having the right budget for it. We talk about areas that PR pros need to focus on, research, and making sure there’s a budget for it.

Packaging Your Story to the Media with Henry Schein’s Vice President of Global Corporate Media Ann Marie

We talk with Henry Schein’s Ann Marie about the media. We discuss how to get more media contacts, what’s changed in the previous year, has traditional media gotten smaller, how to make sure you don’t something that can give you bad press.

Making Advocacy Programs Easy with Social HP’s Head of Growth John Baldock

We talk with Social HP’s Head of Growth John Baldock about social advocacy. We go over what it is, how to do it well, what social networks are better for it, what the future looks like and when it all goes wrong how to take down the offending content.

Getting the Most Out of Your Strategic Internal Communications with Internal Communications Inc’s Priya Bates

We talk with Internal Communications Inc’s Priya Bates about internal communications. During the last year, we’ve seen a shift to make sure employees working from home are connected to the company and their employees. We discuss what that looks like, what content to use, and how to get the most of your internal comms.

Patience and Knowing Your Company Persona is Key to Great Ads with Eric Morley

We talk about coffee, ads, clubhouse app, when to pivot on your campaign, what are good ads, how do you go about making good ads, and the impact on the ad industry.

Creating the Right Pitch and Brand Message with Ashlee Sang

We talk with Ashlee Sang about brand messaging, content, content strategy, the voice of the customer, influencers, and improving your skills in pitching. Plus, learn what piece of content she would create if she went viral!

Thriving in 2021 by Creating the Right Visual Identity for Your Brand with Birk Creative’s Jinja Birkenbeuel

We talk with Birk Creative’s Jinja Birkenbeual about digital content, podcasts, hiring the right PR pro for your business, visual identity, digital transformation, 2021, video content, and multi-brand strategy.

Speeding up the Future in 5G with Howard Waterman

We discuss 5G and other PR strategies with Howard Waterman. We look towards the future with how people will content while working from home. What is a drive-by and how can you do it not being in the office and what Howard wants 6G to be like?

The Future of Awards Shows with Best in Biz Award Show Founder Julia Zamorska

We talk with Best in Biz Award Founder Julia Zamorska. We talk about why most awards shows don’t work virtually, the best content for them, and what the future looks like for them.

Keeping the Faith With Wahoo’s Fish Tacos and California Love Drop’s Wing Lam

We talk with Wing Lam of Wahoo’s Fish Tacos and California Love Drops. We talk about how he started California Love Drops, how he’s staying afloat, how to find solutions to problems and some inspirational words to restaurant owners.

Robocalls and Celebrating Our First Anniversary with iconectiv’s Sharon Oddy

We celebrate our first anniversary. We also bring back our first guest, Sharon Oddy to discuss an update on what’s been going on and how the fight to stop illegal robocalls is going.

Understanding Good CyberSercuirty with SecureAnchor’s Dr. Eric Cole

We talk with former CIA hacker and cybersecurity expert Dr. Eric Cole. We talk about what is hacking, how must companies have been hacked, how to do proper cybersecurity, what does this mean for PR pros, and how working from home has virtual offices for companies.

Make Stellar Virtual Events with GoodGirlPR’s Nickie E. Robinson

We talk with GoodGirlPR’s Nickie Robinson about virtual events. The good, the bad, and how to make your virtual events memorable. We discuss tools to use and the future of virtual events.

Crafting the Right Message on Social Media with Global Results Communication’s Justin Petruccelli

This week we talk with Global Results Communications’ Justin Petruccelli. We discuss everything about content, how brands can navigate the social media space, when it’s the right time to message, and when it’s a wrong time message.

Getting the Most Out of LinkedIn with John C. Morley

We talk with LinkedIn expert John C. Morely about coffee, tea, the annoying things people do on LinkedIn, the future of LinkedIn, and one killer feature LinkedIn should create!

Creating a Memorable Virtual Event with Carla Fitzgerald

We talk about virtual events: how they are so prevalent, why they lack impact, how can we create engagement, and how being too buzzwordy can hinder your PR and marketing initiatives.

Finding Your Hook with Terry Rich

We talk with Terry Rich about his success in the PR industry, how he got his start, finding the hook, and how to have an open body when conducting an interview.

Amplifying Voices that Need to Be Heard with digitalundivided’s Christina Brown

We talk with digitalundivided’s Christina Brown. She is the director of content at digitalundivided and we discuss branding, successful comm campaigns, and content creation.

Discussing the Future of Mobile Communications with Pivotal Commware’s Kent Lundgren

We talk with Kent Lundgren about the mobile industry, how they are paving the way for better 5G, messaging to customers, and how they kept the competitors at bay.

What the Game Industry Looks Like with Kitecaster’s Ed Zitron

We talk with Kitecaster’s Ed Zitron. This week we take a closer look at the gaming industry. Where it’s going, what messaging mishaps have happened, and how to be a better PR person in the gaming industry.

Getting to the Point in Your Press Release with Global Results Communication UK’s Vice President Kevin Taylor

We talk with GRC’s Vice President UK Kevin Taylor about how to write a press release in the UK. How writing is the most important skill in PR and how the US and UK working together is the best for both countries.

Putting Trust Back into Automated Voice, Text, and Chatbots with iconectiv’s Tara Condon

We talk with iconectiv’s Marketing & Business Intelligence Leader Tara Condon about automated voice, text, and chatbots. We discuss why automation is not the problem. How PR pros can communicate that better and more.

Keeping up with the changes in PR with Global Results Communication’s Managing Director Lora Wilson

We talk with GRC’s Managing Director Lora Wilson about the state of PR. We discuss how PR pros and brands can navigate 2020 and what is important for PR pros to know and communicate with brands.

Automating and Bringing the Message to Your Employees with Tonkean’s Frank Bauch

We talk with Frank Bauch the Director of Communications at Tonkean. We discuss how Tonkean can help PR pros get their work done, and help boost their employee engagement. It all starts with automation! We also discuss customer profiles, working from home, and more!

Using the Right Content for Your Content Ads with inPowered’s Chelsea Waite

We talk with inPowered’s about content advertising, digital ads, puppies, podcast analytics, SEO, data collection, consumer fears on their data being collected, and where the future or ads is going.

Protecting Your Place of Business with Verkada’s Christina Schultz

We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more!

Disrupting the Fintech industry with Global Results Communication’s Karen Sorenson

This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.

The Year of the Pivot with Zendesk’s Paige Young

We talk with Zendesk’s Paige Young about their product, messaging, and customer service. We also talk about Service as a Subscription or SaaS, churn, how to pivot, and learn from 2020.

Transparency, Mondays, and Digital Workflows with monday.com’s Leah Walters

We discuss why monday.com is named after Monday, what has changed in comm plans since 2020, why education collateral is crucial, and how PR pros can use Transparency in their comm plan in 2021.

Getting a Better SEO Rank with INK from Aspen’s CEO Michael Unmasky

We talk about with Aspen’s CEO Michael Unmasky about their new software INK and SEO. Companies and PR pros must understand and leverage the power of SEO in 2020. We talk about the constant changes, the future of SEO, and why you should not forget about the smart speakers.

How to Craft the Right Messaging for Cybersecurity with Zadara’s Lauren Koszarek

We talk with Zadara’s Vice President of Communications Lauren Koszarek about everything you need to know about cybersecurity. It’s a great episode giving PR pros tips and tricks to craft better messaging around these topics and how to better protect the company PR pros work for.

Understanding and Using Big Data to Craft Better Stories with Global Results Communication’s Casey Bush

We talk with Global Results Communications’ Casey Bush about big data. We discuss how big data has changed the PR industry, how PR pros can better use it, and why it’s important to have a human touch as well.

Freelancing is the Future with Toptal’s Simon Sproule

We talk with Toptal’s Simon Sproule about the freelancing industry. We discuss the future of the freelancing industry, how the pandemic has changed work, if people should go into freelancing, and more!

The Changing Media Newsroom with Global Results Communications’ Anne Milo Shanahan

We talk with our very own Anne Milo Shanahan about how the newsroom is changing. We also talk about journalism, the shrinking newsroom, and the best ways to reach journalists.

The Changing of Lifestyle with Purple Orange Brand Communication’s Chris Dickey

We talk with Purple Orange Brand Communication’s Chris Dickey. We discuss how the lifestyle brands pivot and how they kept their brands relevant through the pandemic. How lifestyles are using live streaming and how a hybrid live streaming and in real life strategy will help propel lifestyle brands forward.

How Everything has Changed with Topgolf’s Kara Barry

We talk with Kara Barry, she is the Head of Communications at Topgolf. We discuss how to be flexible, why everything has changed, how to keep your business in the customer’s mind without being selly, and favorite golf courses!

Keeping Positive While Talking to the Media with Throughline Group’s Brad Phillips

We talk with Brad Phillips, he is the CEO of Throughline Group and media and media training. We discuss ways to deliver data, how to keep positive when the question seems negative, and how to train your mind to be positive during an interview.

Deciphering Cryptocurrency with lolli’s Aubrey Strobel

We talk with Head of Communication at lolli Aubrey Strobel. It’s about marketers understanding the value or Twitter, elevator pitches, and how to find the best way of educating new and returning customers. We also, talk about cryptocurrency and the impact it has had during this pandemic.

Progressing Your Brands Mission and Purpose with Dynamic Signal’s Robyn Hannah

This week’s episode of PR 360 we talk with Dynamic Signal’s Robyn Hannah about progressing the purpose and vision of your company and brand through PR initiatives. We talk about diversity, inclusion, how to implement them, and why they are important. Tune in to find out more!

Navigating Live Streaming and Post Pandemic Messaging with Sarah Evans

Navigating this post pandemic strategy for your client/business can be difficult. This episode we talk with Sarah Evans about live streaming, digital ads, community content, and how she’s an expert list maker. Enjoy!

What does the post pandemic strategy look like from Stantec Danny Craig APR

This week we are talking to Danny Craig APR of Stantec. We talk about video production, post pandemic strategy, podcasting, digital content, PRSA and more! If you are a PR pro that needs some guidance on how to handle the opening up of your business, this episode is for you!

Getting the Right Message Out at the Right Time with City of Lake Forest Jon Volzke

This week, we talk to Jon Volzke from the City of Lake Forest. We talk about his work as a reporter that has helped him being a PR pro, media relations, live streaming, PR pro becoming gatekeepers, crisis plans, and more! Enjoy!

Discussing How the PR Field is Changing with Ron Culp

This episode of PR 360 we get to talk to Ron Culp. He is pracademic and had a great career leading several Fortune 500 companies communication teams and initiatives. We talk about crisis comm, podcasting, and live streaming for businesses, universities transitioning to digital, and more!

Pivot and Planning for the Future of PR with Ragan Communications and PR Daily’s Editor Ted Kitterman

This week on PR 360 we talk to Ragan Communication and PR Daily’s Editor Ted Kitterman. We talk about the PR industry, crisis comms, digital content creation, and how to message during and post-pandemic crisis. If you are stuck or need tips on how to avoid this episode is for you!

Discussing the Important Topics of Social Media with Susie Erjavec Parker

We hope everyone is doing well, but, if you’re looking to get a better handle on social media and where it’s going, then, this episode is for you! Brett Deister discusses everything about social media with expert Susie Erjavec Parker. We talk about the future of social media, influencer marketing, strategies for post-pandemic, and more!

Creating Compelling Presentations with Nils Swedlund

Presentation is the key to many aspects of a company’s activities. Everything from a press event, to conferences, and funding. We talk with Nils Swedlund about presentations, alternative presentation software, the future of presentations, and presentation pet peeves. If you’ve always wanted to be better at presenting, this episode is for you!

Deciphering the Benefits of Artificial Intelligence with Martin Waxman

This week on PR 360 is all about Artificial Intelligence. I am joined by Martin Waxman, an expert in the field to discuss how we should not be afraid of AI, and how it can be used to help PR pros craft better messages and more!

Get the Best Advice for Media Training and Crisis Comm from CommCore’s Andy Gilman

Media training and crisis communication are crucial for every PR pro and company. This week I am joined by Andy Gilman from CommCore. We talk about crisis comm templates, live streaming, podcasting, and how to get rid of verbal crutches.

Understanding Messaging and Telematics with Geotab’s Kelly Hall

This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode!

Delivering Your Message In a Time of Crisis with Lakeland City Commissioner Chad Mcleod

This week’s episode I am joined by fellow podcaster and Lakeland official Chad Mcleod. We talk about how to get your message out during a crisis and how to use the resources available for you and local governments. We talk about crisis communications, live streaming, and more!

How to Capitalize on Hot Stories with Ed Finegold Part 1 & 2

Welcome back to another episode of PR 360. This week, we discuss with Ed Finegold on how to capitalize on hot stories. They can happen at any time and, it’s important to recognize when a stories obtain big reach! Listen in as Ed breakdowns on what to do, and how to look at each story. Enjoy!

The Day and the Life of a CMO with Plannuh’s Peter Mahoney

Welcome to a new episode of PR 360! This week we have Peter Mahoney founder and CEO of Plannuh and former CMO of Nuance, a multi-billion-dollar leader in voice recognition. Brett and Peter talk about marketing tools, voice search and the hurdles and obstacles CMOs and marketers face in the industry. If you aspire to be a CMO, this is a great episode for you!

Pivoting Your Strategy in an Uncertain Time with BizHack’s Dan Grech

PR 360 wishes everyone a safe and healthy week in these emerging pandemic times. This week we talk with BizHack’s founder Dan Grech. We talk about the sudden change we’ve all faced in the business world. Find out ways to jump start your marketing/PR today and, how to pivot. Plus, why it’s important to advertise now!

Personalizing Your Message with David Span

This week, we talk to David Span, CMO for Alef. We discuss the importance of messaging, relationships and personalization. We also discuss the tech behind Alef and how marketers are selling more of an idea, than a product. Let’s get personal with our messaging!

Putting the Social in Social Media with Neal Schaffer

Hi everyone! Today, we are looking to learn from our guest Neal Schaffer as we talk about social media, content and management tools. We also chat about influencers, data caps and more! Enjoy!

Blazing a Trail, with Barry Matsumori

Science, tech and startups. They’re within the most exciting tech sectors today. And Barry Matsumori CEO of BridgeComm, loves it! This week on PR 360 we talk with Barry about startup life, the value proposition that led to Qualcomm being dominant, taking risks and following with passion. It’s a great episode for anyone that needs some inspiration.

The Future is in 5G with Verizon’s Kim Ancin

5G, it’s the latest G for telecom businesses. Today, we talk with Kim Ancin, Director of Corporate Communications at Verizon, about how they inform and bring awareness around 5G protocols and how marketing messages and strategies are used to get the message out. We also discuss tools to monitor PR efforts, influencer marketing, bringing awareness of 5G to non-tech people, and more! Get excited for the future of 5G and PR!

How Data is Changing the PR Industry with Western Digital’s Steve Shattuck

This week we sit down with Steve Shattuck, Senior Director, PR, and Communications at Western Digital. We discuss why it’s important to talk and listen to your customers in creating the right products for them. Also, pivoting when the market gets bumpy, generate the right leads, how to send the right message about your products, influencer marketing and more! Enjoy!

What to Do About Data with Identity Praxis’s Michael Becker

In this episode of PR 360 we are joined by Michael Becker. Michael is the Founder of Identity Praxis. We discuss how to properly use data and the coming ethical struggles on how to use data when collected. Also, the effect GDPR is having, how data helps PR Pros create the best content, how much data will be transferred to companies in the future. If you’ve ever been curious about data, this is the right episode for you!

Once Upon a Brand Story with Jason Moriber, former CSO for Verizon
Part 1 & 2

Storytelling is a word PR and marketing professionals hear often. In part one of a two-part series, we discuss Jason’s favorite books, if the phrase “tell your story” is being overused, what content is best suited for “telling a story” and more!

Tracking Success with TechNew’s Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io

Leon discusses the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR! Enjoy!

Power up with B2B Social Media expert Stacey Sayer, Corporate and Digital Communications for Global Marketing at Advanced Energy

Stacey’s talks about social media and B2B, how B2B uses social media to bring awareness and debunk a few misconceptions about it, content marketing, what the future of B2B social media looks like, and cat ownership. It’s the Purrfect episode for you! Enjoy!

Answering the Call: An interview with Sharon Oddy, head of marketing and corporate comms for iconectiv

Sharon sheds light on the robocalling phenomenon and the consequences legitimate businesses face as a result of this when used in an unethical manner. A very informative episode that should not be missed!