Be the Show, Not the Commercial with Shawn P. Walchef of Cali BBQ

Written By Salt Sound Marketing

Shawn P. Walchef is a podcast host, business coach, and the founder of Cali BBQ Media. Since opening the first Cali BBQ restaurant in 2008, he has grown the San Diego-area chain to 5 locations and created a global brand through the power of digital storytelling. Here, he discusses how he developed his brand by leaning into crazy, cultivating curiosity and by following his grandfather’s example.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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