Breaking PR Misconceptions with Lexie Smith of Growth Mode

Written By Salt Sound Marketing

Ep. 292 • Wednesday, September 17, 2025

Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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