Effective Change Management Strategies and How Agencies are Evolving with Keith Bowermaster

Written By Salt Sound Marketing

Ep. 301 • Wednesday, November 19, 2025

Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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