Finding the Essence: The Art of TV Promos with Becky Wilson and Patrick Hamilton

Becky Wilson and Patrick Hamilton, the brains behind the "We Write Good" creative content shop, write promos and taglines for some of the biggest shows on television, such as “Abbot Elementary,” “Jeopardy!,” and “Dancing with the Stars.” Here, they talk about their wild ride from Universal Studios tour guides to marriage to running their own creative shop. They also explain their creative approach to writing TV and film promos and taglines.