Leveraging Local Media and Putting the Audience First with Michelle Rupp

Written By Salt Sound Marketing

Ep. 270 • Wednesday, April 16, 2025

Michelle Rupp is an EMMY and Edward R. Murrow Award-winning journalist and the Founder and CEO of Memorable Results Media, a boutique agency helping small and mid-sized businesses gain media coverage on local and regional TV. Here, she discusses the evolving landscape of local media, how to craft effective media pitches, and how businesses can prepare for a PR crisis.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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Innovative Publishing PR in the Digital Age with Kourtney Jason