Optimizing PR for AI Search with Jackson Wightman of Proper Propaganda

Written By Salt Sound Marketing

Ep. 284 • Wednesday, July 23, 2025

Jackson Wightman is the founder of the consumer tech PR firm Proper Propaganda and author of the bestselling book, "The Tech PR Playbook." Here, he shares the unique benefits of performance-based billing, the importance of adapting to AI in search engine optimization, the value of staying open-minded when targeting media outlets, and why thought leadership is essential for clarifying ideas and strategies.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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