Optimizing Your Brand for AI Search with Apurva Sarkar

Written By Salt Sound Marketing

Ep. 323 • Wednesday, May 6, 2026

Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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