Reimagining the Industrial Marketing Paradigm with Scott MacKenzie

Written By Salt Sound Marketing

Ep. 276 • Wednesday, May 28, 2025

Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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