Reimagining the Industrial Marketing Paradigm with Scott MacKenzie
Ep. 276 • Wednesday, May 28, 2025
Scott McKenzie, managing director of Industrial Talk Media, a leading industrial education and entertainment platform, shares how he is making "volcanic shifts" in industrial marketing through podcasting. He emphasizes the importance of human connection in industry communication and identifies gaps in how companies market themselves. Scott also discusses successful strategies used by companies to attract talent and the necessity of understanding customer pain points in marketing efforts.