The Art of Creating Stories and Turning Fans Into Advocates with Martha Garcia

In this week’s PR 360, we talk with Martha Garcia, Founder and CEO of I Am Collective. She specializes in creating powerful stories that turn customers from fans to advocates. We discuss stories, mediums, analytics, and how to use analytics with your storytelling. Learn about what is important for creating stories and more!

Martha M. Garcia is many things––a woman of color, an industry veteran, and an intricately layered, fully dimensional human being. Named "Power Women of 2021" by Women's Running, Martha's proven track record traces over a decade of experience in creative storytelling, human-centered brand partnership, and results-driven marketing. Martha has successfully led marketing communications across various global brands, including Teva, Sanuk, Chinese Laundry, and most recently, HOKA.