The Importance of Culturally Competent PR with Lilly Cortes Wyatt of SociosPR

Written By Salt Sound Marketing

Ep. 303 • Wednesday, December 3, 2025

Lilly Cortes Wyatt is the visionary founder of SociosPR, an innovative integrated communications firm renowned for its cultural competence expertise. With a diverse team, SociosPR collaborates with private enterprises and public agencies, forging meaningful connections with varied communities. On this episode, Lilly shares why cultural competence is so important in 2025 and the dead giveaways that PR agencies are missing the mark. Also, a look at the competitive world of voice-over acting and Lilly's thought-leadership philosophy.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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