The Importance of the PESO Model with PR Expert John McCartney

Written By Salt Sound Marketing

PR 360 is the perfect podcast for anyone who wants to learn about the latest trends in public relations and marketing. This week, Brett Deister is joined by John McCartney, a PR professional with 20 years of experience. Together, they discuss the challenges of measuring the effectiveness of PR campaigns, the importance of the PESO model within boutique PR agencies, and the future of journalism. If you're looking for actionable advice on how to improve your PR strategy, this is the episode for you!

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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