Unlocking Genomics and PR with David McAlpine

Written By Salt Sound Marketing

Ep. 193 • Wednesday, October 11, 2023

David McAlpine is the Global Head of External Communications at Illumina, a biotech company that develops, manufactures, and markets integrated systems for the analysis of genetic variation and biological function. He has also worked as the Director of Broadcast Media Relations at General Motors and as a producer for CBS and Fox News. Here, David discusses the challenges of educating the public about genomics, what it was like hosting President Biden at a General Motors event, and the importance of DE&I in public relations.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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