Why Building Relationships with Your Community Is Key to Navigating Leaks: An Interview with Andrew McCrea

Written By Salt Sound Marketing

Recent events have shown that even in an industry as big as gaming, no one is immune from susceptibility to leaks. In this podcast, PR 360 host Brett Deister discusses the implications of leaks in the gaming industry with Andrew McCrea, Public Relations Manager at Gearbox Entertainment. McCrea explains how communicators can ensure their audience is informed and able to help spread the truth in the event of a leak.

Key Takeaways:

  • How the gaming industry has been affected by leaks

  • How leaks are unavoidable 

  • The importance of having a plan in place to address leaks

  • The importance of transparency in resolving a leak

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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