Creating the Best SEO Strategy for B2C and B2B Companies with Ken Marshall, Chief Growth Officer and Managing Partner at RevenueZen

Written By Salt Sound Marketing

In this conversation, host Brett Deister and his guest Ken Marshall discuss SEO strategy, content strategy, and the importance of understanding B2B and B2C marketing. Ken shares his background in the industry—as well as his love of coffee. The pair talk about how SEO can be used as a strategy to increase business outcomes rather than just a tactic. Ken also discusses how companies can get started with SEO and how it can be used to improve website visibility and traffic. The most effective SEO strategies, Ken notes, are those that focus on content, on-page SEO, off-page SEO, and the competitive landscape, while technical aspects, such as website speed and mobile friendliness, are also important factors in ranking well on search engines.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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