How to Create Inbound and OutBound Messaging for Your Customers with Mauricio Osorio
Host Brett Deister interviews Marketing Professional Mauricio Osorio about his experience in B2C and B2B marketing. During our discussion of coffee and tea, we talk about coffee retailers have faced supply chain and inflation issues in the past two years. To message customers about these issues, retailers have used the word 'unprecedented' to describe the current situation. Retailers have also attempted to ease some of the fears customers have about these issues. We go on to talk about the impacts of inflation on businesses and give tips on approaching customer experience - being honest and knowing your product. We also discuss SaaS and how it is important to constantly communicate the value prop of the software and how it is saving time, money, and making money for the customer.