From Awareness to Affiliates with Jessy Klein Fofana, Founder of LaRue

Written By Salt Sound Marketing

Ep. 179 • Wednesday, July 5, 2023

Jessy Klein Fofana is the CEO and Founder of LaRue, a New Jersey-based public relations and affiliate marketing agency. Fofana and LaRue are trailblazing a new kind of PR strategy that leverages the power of earned media while maximizing performance-driven press opportunities. Here, she discusses her company’s unique approach to affiliate marketing, working with news organizations, and the brand awareness-to-affiliates funnel.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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