PR in the AI Era with Muck Rack’s Linda Zebian

Written By Salt Sound Marketing

Ep. 178 • Wednesday, June 28, 2023

Linda Zebian has the very meta position of Senior Director of Communications and Community at Muck Rack, where she manages its internal and external communications strategies. Previously, she spent ten years at The New York Times developing and executing communications strategies for the company’s business division. Here, she discusses how AI technology is being used throughout the PR world and why Muck Rack’s new AI tool is a big help for PR people. Later, she puts on her Editorial hat to discuss the importance of independent journalism in a democracy.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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