How to Optimize Your Brand for AI Search with Julie Wright

Written By Salt Sound Marketing

Ep. 296 • Wednesday, October 15, 2025

Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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