The Difference Between Media and Attention with Paul Cohen

Written By Salt Sound Marketing

Ep. 297 • Wednesday, October 22, 2025

Paul Cohen is the founder of Attention Comms, an agency that helps mission-driven organizations fight for the attention they deserve and make a meaningful impact. As a trusted communications advisor, he has guided executives and teams across three continents, representing multinational corporations, startups, industry associations, sovereign governments, and nonprofits. In this episode of PR360, Paul explores the power of purpose-driven communication and what it looks like in the current cultural moment. He also discusses the important distinction between attracting attention versus media coverage.

Salt Sound Marketing

Salt Sound connects people to products + services through a holistic approach to brand marketing. We develop, design and execute in digital and experiential channels.

https://saltsoundmarketing.com
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